Case Studies

Branding & Identity

Warrior Tech NC

When Warrior Tech NC launched as the Triangle’s first Ninja Warrior training facility, I developed a brand identity that introduced the community to this new sport. The goal was to create a professional, dynamic brand that resonated with both competitive athletes and families, balancing energy, inclusivity, and market distinction.

Magazine Cover Illustration

Main & Broad

I was commissioned by Main & Broad Magazine to create a unique papercut illustration for an article spotlighting the vibrant arts scenes in Fuquay-Varina and Holly Springs, NC. The goal was to capture the spirit of these towns and their creative communities in a visually compelling piece that complemented the magazine’s storytelling.

Maths My Way Animation

Folens Education

Folens Education, a leading provider of educational resources in Ireland, approached me to create a one-minute animated video introducing their innovative Maths My Way curriculum. The animation was designed to highlight the program’s unique features and benefits while bringing their characters to life in a way that would resonate with educators.

Branding & Promotions

Illustration

Animation

Clients

What I Do

Branding & Creative Direction

  • Craft cohesive visual identities that communicate brand values and resonate with audiences.

  • Lead teams in the development of consistent, high-impact marketing and branding materials.

  • Create style guides and design standards to ensure seamless implementation across platforms.

Educational Graphics & Design

  • Develop innovative educational visuals for interactive and print formats.

  • Translate complex concepts into engaging, easy-to-understand graphics.

  • Specialize in UX/UI design for e-learning platforms, driving user engagement and learning outcomes.

Illustration & Animation

  • Produce dynamic illustrations and animations for multimedia projects.

  • Combine storytelling and visual design to captivate and inform audiences.

  • Create characters, backgrounds, and interactive content with a focus on user experience.

Experience Highlights

Co-Founder, General Manager & Branding Lead

Warrior Tech NC – Raleigh, NC (2016–2023)

  • Directed all creative and branding initiatives, ensuring consistent brand representation.

  • Managed the design and production of marketing materials in collaboration with teams.

  • Organized and executed events, including creative direction, setup, and management.

Art Director / Senior Visual Designer

K12, Inc. – Herndon, VA (2001–2005, 2006–2022)

  • Led the creation of educational graphics and Flash animations across multiple subjects.

  • Established design standards and systems for lesson production.

  • Collaborated with designers and developers on UX/UI projects to meet tight deadlines.

Art Director

AARP Services, Inc. – Washington, DC (2005–2006)

  • Spearheaded the redesign of AARP’s web presence, creating a cohesive digital identity.

  • Collaborated with cross-functional teams to enhance website traffic and user engagement.

Co-Founder & Art Director

re-Animate Educational Software, Ltd. – London, UK (1998–2001)

  • Directed product design and production for interactive educational software.

  • Managed multidisciplinary teams and ensured the highest quality in final products.

Portfolio Highlights

Branding Projects

  • Visual identity and marketing materials for Warrior Tech and the Papercut Ninja, creating a recognizable and impactful brand.

Educational Graphics

  • Interactive and print designs for K12, Inc., Folens, and Stanford University Engineering Department, simplifying complex educational concepts through engaging visuals.

Illustration & Animation

  • Multimedia content for National Geographic Kids and Zynga, including character design, animations, and user interfaces.

Education

BFA in General Fine Arts (Painting & Sculpture)
Maryland Institute, College of Art – Baltimore, MD

Extras

  • American Ninja Warrior Season 11 Participant

  • Certified firefighter with leadership and teamwork experience.