Animation for Folens Education

 

Maths My Way

Folens Education, a leading provider of educational resources in Ireland, approached me to create a one-minute animated video introducing their innovative Maths My Way curriculum. The animation was designed to highlight the program’s unique features and benefits while bringing their characters to life in a way that would resonate with educators.

The Challenge

  • Communicating Complex Ideas: The animation needed to clearly convey how Maths My Way simplifies teaching under the new Maths curriculum without overwhelming the audience.

  • Visual Appeal: The animation had to be engaging, leveraging Folens' characters and branding to create a memorable and professional presentation.

  • Time Constraints: With only one minute to work with, the script and visuals needed to deliver maximum impact in a concise format.

My Approach

  1. Script Integration and Storyboarding:

    • Broke the provided script into key visual moments, ensuring smooth transitions and alignment with the program’s themes.

    • Created storyboards that mapped out how the characters and graphics would interact with the narration, emphasizing clarity and engagement.

  2. Character Animation:

    • Animated Folens' characters to add personality and relatability, aligning with the program’s friendly and supportive tone.

    • Incorporated dynamic movements and playful interactions to reflect the flexibility and ease of the Maths My Way curriculum.

  3. Visual Design and Motion Graphics:

    • Designed clean, educational visuals that highlighted key program features, such as digital teaching slides and curriculum alignment.

    • Used smooth transitions, bold text, and appealing color schemes to guide the viewer through the narrative seamlessly.

  4. Audio Integration:

    • Synced animation with voiceover narration, ensuring that the visuals enhanced the script’s message.

    • Included subtle sound effects to emphasize transitions and key moments, creating a polished final product.

The Impact

  • Educator Engagement: The animation effectively showcased the ease and benefits of using Maths My Way, sparking interest among teachers.

  • Brand Visibility: By spotlighting Folens’ characters and branding, the video reinforced their identity as an innovative leader in education.

  • Clear Communication: The concise and engaging animation made complex curriculum concepts accessible, leaving a lasting impression on viewers.

Conclusion

This one-minute animation brought the Maths My Way curriculum to life, blending engaging visuals with clear messaging to captivate educators. By using storytelling and dynamic design, I helped Folens Education effectively communicate their vision and inspire confidence in their program.